Retail Independence

Published by Emily McCullagh on

Sirius champion retail independence at kbb

Major buying group of electrical appliance and kitchen retail solutions, Sirius Buying Groupjoin forces with some of its leading Approved Suppliers – Franke, Glen Dimplex Home Appliances, Hoover Candy, Liebherr, Rangemaster, Swift and Symphony – to offer even more substantive support for the home appliance industry at this year’s Kbb Birmingham 2020.

With a wealth of expertise specifically geared to retaining independence for the UK retailer, Sirius Buying Group will work in conjunction with this specialist group of Approved Suppliers from Stand K73 to deliver its catalogue of exclusive products and services available. Moreover, in recognition of the shift towards retail diversification, Sirius has ensured it is well-positioned to guide and support its member-network so each retail partner can expand their offering and receive fundamental support from an extensive Approved Supplier network of market leading brands. Steve Jones, Commercial Director, Sirius Buying Group says “Rather than completely change your business model, Sirius will augment your products and services and by making electrical appliance and kitchen retail a joint-strategy for the group, we have been able to rapidly foster new growth areas and economic development for our members.”

Steve continues “Being part of a buying group will work hard to safeguard your business assets by increasing brand equity, improving net margin, targeting specific markets and/or combining company values in the mind of the consumer to remain self-governing. By design, the Sirius Buying Group is owned by its members, for the benefit of its members.”

Iskender Diker, Director of Sales & Marketing, AGA Rangemaster says “Kbb Birmingham is a key date in our calendar for us to connect with the industry and to spend quality time networking with our retailers to show them all the benefits of working with our brand. AGA Rangemaster prides itself on the extensive support it offers through initiatives like our Premier Partner stockist scheme and our close association with Sirius Buying Group. With the end user having so many options when it comes to buying a new appliance, we are keen to make the customer journey as easy as possible and have streamlined the process with clear signposting around throughout the process. Working with Sirius Buying Group gives us a unique opportunity to support independent retailers and to consolidate AGA Rangemaster’s presence as a premium British brand.”

Emma Knight, National Account Manager, Glen Dimplex Home Appliances says “GDHA are really excited to be supporting Sirius buying group at this year’s KBB event, as one of their strategic suppliers. This is a great opportunity for GDHA to showcase some of our UK designed and manufactured products. GDHA have a strong partnership with Sirius, offering over 100 years cooking experience across Range cooking, built in, cooling and A&A.  We encourage retailers to visit us on the Sirius stand at KBB to find out more about our exclusive KBB/Sirius offerings, Elite Range cooker partner schemes and how we can establish a partnership through Sirius buying group.”

Steve Frost, Trade Marketing Manager at Hoover Candy Group says “KBB Birmingham is a major highlight of our calendar, bringing together the great and the good of the industry, and we are really looking forward to showcasing some of our latest product innovations at this year’s event. As a longstanding partner of Sirius Buying Group and a five-time Sirius Manufacturer of the Year award winner, retailers can be assured that they are getting the best quality and service via Sirius as one of our trusted trade partners. We would urge visitors to visit the Sirius stand where they will be able see a selection of our latest built-in and freestanding models including the Hoover H-KEEPHEAT Pyrolytic Built-in Oven; the world’s first oven to both cook and preserve food.”

Matt Jinks, National Sales Manager, Liebherr says “As the leading freestanding and built in refrigeration specialist in the UK, KBB represents a unique opportunity for Liebherr to showcase the widest range of cooling products on the market. Our partnership with the Sirius group has always been incredibly strong and we see 2020 as an opportunity to take this success on to a new level with a new concept for kitchen retailers and some great new value added promotions from Liebherr as well. As Sirius Manufacturer of the year 2019, we are excited to be able to offer added value to Liebherr customers as Sirius Group members and the opportunity KBB provides us to present this to kitchen studios.”

Chris Honer, Managing Director at Swift Electrical says “The team at Swift are delighted to be supporting the Sirius Buying Group at this year’s KBB Exhibition. Our strong relationship has been built up over many years of supporting the membership with first class service, product availability and exciting exclusive promotions and opportunities. It is great to see the growth of both the Sirius members and Swift as a result of our close working partnership. We are also proud to be the Approved supplier for all Franke products to the group and the Swift team are looking forward to discussing some very exciting new product introductions and promotions over the course of the event.”

Robert Williamson, Retail National Business Development Manager, Symphony says “Put simply, it is our role as a premium kitchen manufacturer to be able to react to and anticipate market disruption so that our retailers can thrive – and KBB provides us with the ideal platform to capture a custom audience to engage with. Our continuing relationship with Sirius enables us to safeguard the future of many UK showrooms we work with and mutually, commit to effective retail-change. The umbrella-effect of being part of a buying group means we can put measures in place to accelerate and increase business potential and as its member network continues to grow, so does the commercial opportunities Symphony can present its customers: at KBB and onwards.”

Come and say hello at Kbb 2020 on Stand K73 or for futher information, please contact: Sirius Buying Group | e [email protected] | t 01395 277 103 | w | Sirius Buying Group Ltd, Office 10, Equinox South Business Centre, Bristol BS32 4QL

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