New Sierra Towel Warmer

Published by Emily McCullagh on

New Vogue Sierra Towel Warmer 

Vogue (UK), the UK’s largest British designer and manufacturer of premium radiators and towel warmers evokes an industrial edge with the launch of #: a minimalist towel warmer design available in the latest high-fashion Anthracite finish.


Inspired by the purity of 20th century Scandi-style interior design combined with a urban colour palette, Sierra is the ideal choice for modern, design oriented bathrooms.

Steve Birch, Sales Director at Vogue (UK) says, “As discerning homeowners seek to put their own stamp on the bathroom, we have noted a growing interest in more designer-led products with the look and feel of a boutique hotel, which captures the architectural personalities of world cities like New York, London and Tokyo.”


As a brand new addition to the bestselling Contemporary Collection by Vogue (UK), you can now bring a new level of spa-style pampering after your bath or shower with warm, dry Egyptian cotton towels always on hand.


“In fact, research shows there is a growing demand for wall-mounted heating options in the bathroom, which are designed to handle a high volume of towels without compromising on design, heating and efficiency” adds Steve.


The new Sierra Towel Warmer boasts heavyset curved bars in a smooth painted finish that increase drying capacity and its discreet fittings help to bring a premium look to your bathroom. The deluxe matt Anthracite finish is a contemporary choice, which provides a timeless contrast alongside white sanitaryware and natural wood elements.


Extremely malleable, this cutting-edge heating design is made of high quality Mild Steel, which enables Vogue (UK) to achieve such a well-formed shape and vivid colour. Guaranteed for 15 years, the new Sierra Towel Warmer is available in three different sizes:


• H850 x W500 x D125mm | 2+3+3 bar configuration | 524/1788 Watts/BTUs 

• H1200 x W500 x D125mm | 2+3+3+3 bar configuration | 683/2330 Watts/BTUs 

• H1550 x W500 x D125mm | 3+3+4+6 bar configuration | 966/3296 Watts/BTUs


Designed for central heating systems, dual fuel and electric options, the new Sierra DR040 Towel Warmer by Vogue (UK) is priced from £315.60 including vat (pictured), and is recommended with Arne VL003 Straight control valves.


For further information, please contact Vogue (UK):

Call 01902 387 000, email [email protected] or visit